Friday, June 24, 2011

Switching Horses in Mid-Stream

Life used to be a bit more mechanical and easier to understand. The same cycles would come around over and over. If you fell off the merry-go-'round, you just waited and your spot came back and you climbed back on, but today mechanics have shifted into this ethereal world of electronics. Relationships have ratings like TV shows. Leadership is bought and sold to sway the ship to a different port. If you swim out to meet your ship that's been diverted, I'm afraid you might drown before you find it.

It's like life in America without a car. With the exception of places like New York City, you can't even have a job without a car, get groceries, or get medical help. There are no house calls, friends walking over, or even the ability to cross a road on foot. The landscape has changed.

My challenge to you to get your mojo fired up again is to stick you finger in the light socket of this electronic age and use your God given writing talent to load up Amazon with a thousand Kindle short stories. I know you can write them.

What's going on here is close to the Bolshevik Revolution for writers. Overthrow the imperial class that have sucked the wealth out of writing in this country like a dry sponge with their lock on who gets published and/or distributed and take advantage of the level playing field called the Internet.

I wouldn't even try to publish a paper book anymore. It's expensive and a dead-end in this down economy. But it doesn't make sense to put it into an e-book and climb aboard the bandwagon of worldwide, 24/7 sales availability, and marketing and distribution that Amazon provides for zero dollars.

So there you go - get cracking and write some short stories. Maybe this is more motivation. I'm doing the same thing as fast I can, so catch me if you can.

Tuesday, June 14, 2011

Winning

It’s open season for contest buffs again. I just heard about an e-book contest for authors to compete for a website to list their e-book and a link to Amazon for purchase. Oh goodie. You also get a sticker to use to market with. Big whoopee. Well, after hundreds of thousands of dollars are dragged in for this contest, the owners can easily give one person a few thou. Winning! You can get that same recognition and nation-wide dispersion telling people about your book and receive feedback from those that are interested for free on FoxandQuill.com.

I know it’s hard to resist these fast-track operators, and it’s true that one person will get a dinner and hand shake, but there is no guarantee that throwing your money at these contests will do you any good at all. And this one was more than twice the cost of the average ones I’ve seen. The lure of the author contest is like the lure of your local Indian casino. They are the ones making the money not the few braggarts that happen to win a pot. Those that keep going back are guaranteed to be fleeced based on mathematical odds. If these schemes had the authors in mind, they’d be $5 tops to cover mundane expenses. The reason the cost is so high is to limit the numbers of entries that they can handle and get the same gains.

What does work is doing the hard work to build book trailer videos, interviews on local TV and radio, giving lectures to groups that would be interested in the topic of your book. You build momentum from local to regional, expanding the number of people that recognize you. If your book or e-book version is great, it will gain momentum on its own and you will be chasing it.

You can place your bookcopy on Amazon Kindle for free, the world’s largest distributor and marketers on the planet. If you really want to make some progress, go that way and make money, not spend it. Winning!